Growing Your Business in 2013 Part 3

Marketing in 2013 and Social Media
I hear from many small businesses that they don’t want or don’t know how to get involved in social media.  They think it is too labor intensive, for the younger generation or expensive.  None of which are true!  Social media will soon become the new search.  Traditional advertising and marketing are becoming a thing of the past.  Who goes to the phonebook anymore to find a service provider?  Not many!  They go to their smart phone or computer and simply search online. We TIVO through commercials on TV and get irritated when our favorite shows beak to commercials every few minutes.  We want info to come to us on our terms and at our time.
Some food for thought for 2013:
  • How many of us use a service or buy a product based on a friends recommendation?
  • So how does social media affect your business?
  • What are people saying about you online?
  • Is your business being seen by your customers?
  • Are you easy to find?
  • When they find you is your website easy to navigate?
  • Is it mobile friendly (since most of us search through our cell phones).
  • Are they able to find what they are looking for quickly?
  • Are they communicating with you through the Internet?
  • Are you tracking these visits?
  • Do you know how long they spend looking through your website?  What pages are they most interested in?
  • Have you captured the visitors information somehow? (online inquiry or call to action form)
  • What are your competitors doing online?
Look at your current advertising and marketing efforts and then do a competitor analysis.  What can you do better than your competition?  Where are your potential customers?  How can you be seen by them?  What is your value proposition?  How will you convey this to your customers?
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